Deciding without advice in sight?
confident purchase decisions.
Helps your shoppers make
whenever they need your advice.
Wherever they are and
Guide your shoppers to their best choice.

SMARTASSISTANT - The leading Guided Selling Technology
Helping shoppers to choose smarter and faster.

Guide your shoppers
to the right products

Understand your shopper's needs.

While product filters and the after-search-navigation are great for shoppers who are familiar with technical attributes like rotation speeds, megapixel, SD-Card, HDMI, etc., many users feel overwhelmed by them.

SMARTASSISTANT - like a good salesperson - is available whenever your customers need your advice and guidance to decide for products that are right for them.

SMARTASSISTANT lets you engage your shoppers in a conversational dialogue and asks need-oriented questions everybody is able to answer to suss out wants, needs, intended usage, situation, and preferences.

Explain features and benefits.

Shoppers usually do not buy, if they do not understand a product's benefits for them.

SMARTASSISTANT integrates contextualized information through information texts, audio or videos to educate shoppers on varied product features, point out latent needs, and explain how certain products benefit THEM.

All this information is displayed right at the shoppers' fingertips -
without the need for extensive research.

Guide shoppers to the right product.

After each interaction, SMARTASSISTANT immediately updates a list of products that match the shopper's needs. And whenever there's no 100% match, SMARTASSISTANT goes on to display close alternatives.

But that's not it: SMARTASSISTANT also explains why a product was suggested and offers clear side-by-side product comparisons as well as the option to integrate product reviews and ratings.

All to help your shoppers make informed and confident purchase decisions.



Advice given




It's easy to get started.

SMARTASSISTANT is the first cloud-based, enterprise-class Guided Selling technology.
You can Quickly Build advisors yourself or get help from the experts.

1. Upload Product Data

Connect your category-specific product data with SMARTASSISTANT and schedule regular FTP or webservice data updates to make sure that your advisors are always up-to-date.

2. Build an advisor

You can use SMARTASSISTANT Platform with its easy-to-use WYSIWYG editor to build and design product advisors on your own or have our Professional Services team and our Partners take over.

3. Go live

Drop in a few lines of JS or HTML code on your site or benefit from our seamless integrations with popular e-commerce shop platforms to publish your SMARTASSISTANT Product advisors.

4. Watch it work

SMARTASSISTANT Analytics lets you understand what your shoppers really care about and fuels your marketing and product management strategies with valuable insights.

Learn how SMARTASSISTANT Guided Selling enhances your customer experience. Get your individual demo

Benefits for shoppers and businesses.

SMARTASSISTANT Guided Selling lets businesses guide their advice-seeking shoppers
through to a faster purchase decision.

Need-oriented Advice

Avoid frustrated shoppers and offer more than filters - Real advice that is helpful to all your shoppers.

Increased conversion

Boost your shoppers' purchase decision confidence and increase conversion by 30-70%.


Support your shoppers across all touchpoints and devices - whenever & wherever.

Great shopping experience

Focus on your shoppers' needs and wants to create WOW-able shopping experiences.

Reduction in

Help your shoppers pick the right product straight away and reduce returns by up to 10%.

Higher customer satisfaction

Build trust and offer excellent advice for an improved customer satisfaction.

Read What our clients say

SMARTASSISTANT provides us with a powerful platform and lots of benefits out of the box. The dynamic decision engine was very easy to configure, enabling us to see results quickly. Thanks to the flexibility of the platform, we were able to translate the interactive advisors into multiple languages and integrate them on over 50 of our country websites.

This is how we can make sure that all our end-users receive consistent product advice and support while choosing the most suitable products from within our range.
Rob Thomas
EMEA Marketing Strategy Director, Canon Europe Ltd.
We care a lot about sharing real advice with the moms and dads that come to our store, and we wanted to manage it on our own. SMARTASSISTANT provides a solution which lets us do just that. We find the backend interface very easy to use too and our interactive product advisors can be changed or updated by us without any fuss - especially, without touching source code.
Esti Barker
Creative Marketing Director, PishPoshBaby
SMARTASSISTANT is a great tool to communicate our brand-specific product benefits, increase our shoppers' purchasing confidence, and up-sell. We've generated increased revenues by up to 43% where shoppers used our product advisors.
Gunther Hahn
Director E-Commerce, Medion
SMARTASSISTANT is flexible, powerful, and yet, still easy to use. Our product advisors add great value to our customer's online experience and support our vision of becoming "The Obvious Choice" for them.
Ole Vinje
CEO, Komplett Group
As an international brand it’s important for us to rely on a global solution that is still flexible enough to work across our different sales channels, country organizations and of course in multiple languages.
Stephan Waldeis
Head of E-Business, AL-KO Kober SE

Don't let your shoppers get lost in your store! Explore the Features and see How