• AL-KO
  • Arcelik
  • B&H Photo
  • Beko
  • Conrad
  • Medion
  • OBI
  • Printus
  • Swisscom
  • Leroy Merlin

Demystify your products and close more deals

Before the average B2B buyer ever actively engages with sales, s/he is 57% of the way through the decision-making process.

B2B buyer attitudes and behaviours are changing as rapidly as the digital landscape. The traditional sales process is less effective as buyers become more independent and research more online. According to Accenture Interactive, only 12% of buyers want to meet in person with a sales representative and 16% want to discuss purchasing options over the phone.

B2B buying processes often involve complex, technical, or technology-oriented solutions. Therefore, these buyers are more risk-averse, fearful of making a bad decision that can have serious consequences for their businesses. The SMARTASSISTANT Digital Advice Suite allows you to make the purchase process easier for buyers, remove friction, increase the decision confidence, and ultimately improve online conversion by laying out the ways in which your solution meets a buyers' needs.

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Guided Selling

Reduce complexity in the Path to Purchase

With SMARTASSISTANT digital advisors, you can guide buyers to the most suitable solution. As the buyer answers a few questions, the digital advisor identifies business needs and is able to recommend solutions that satisfy these needs. It accelerates the sales cycle and offers a more straightforward path to purchase.

Education

Build trust

B2B products are usually more complicated, often containing numerous features and benefits. Prospects need to be educated about your product line to understand how your solutions help them solve specific business challenges. With SMARTASSISTANT you can introduce your product line interactively and in a needs-based fashion.

Solution orientation

Sell solutions, not isolated products

B2B buyers care about solutions to problems, not individual products. With SMARTASSISTANT Product bundles, you can recommend products, services, and content as one combined solution. Leverage these upselling and cross-selling opportunities to drive purchase decisions and increase sales volumes.

Self-service

Increase your sales efficiency

SMARTASSISTANT Commerce & Sales solutions offer opportunities to migrate prospects to digital self-service channels and avoid getting sales people involved with leads too early in the buying cycle. Use your digital advisors to identify qualified leads and automatically hand them over to your sales reps to engage prospects in a better-informed advising process.

Sales enablement

Empower your sales reps

In B2B sales, product complexity and changing messages can make it difficult for sales reps to keep up and feel confident. Equip your sales reps with digital advisors to support them during conversations with prospects and shorten the on-boarding process.
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SMARTASSISTANT Omnichannel
From your store, to your website, to your app. SMARTASSISTANT digital advisors are used in online websites, mobile sites, brick-and-mortar stores, and call centers.
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How our technology helps you to do more, better, in less time
See why leading businesses rely on SMARTASSISTANT's Digital Advice Suite to create a need-oriented, customer-focused experience.
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Are you Freemium?
You think that SMARTASSISTANT is too sophisticated for your business? With Zuvoo Freemium, we offer a community solution for small businesses.
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Get Inspired

Selected use cases and examples. See and try more digital advisors in varied domains here
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SMARTASSISTANT Technology

Go from idea to advisor in Minutes SMARTASSISTANT Platorm gives you a powerful, easy-to-use, off-the-shelf solution to build digital advisor from scratch

Explore the technology
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AdviceBots

Transform your digital advisors into conversational applications to solve problems quickly and help people make better decisions in the environments they're used to.

Read more
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Swisscom

Swisscom AG, Switzerland's leading telecommunications provider, is one of the most trusted and sustainable brands in Switzerland. The company uses SMARTASSISTANT to take their advice experience online.

Request the Case study

Recommended for you

Find more resources here

E-Book
What is the Paradox of Choice and Why Guided Selling matters?
Case Study
How Swisscom uses SMARTASSISTANT to deliver an excellent advice experience
Infographic
Do You Know the 4 Shopper Types Coming to You?
Video
What is SMARTASSISTANT Guided Selling? Meet Max - Future Rockstar.
Video
Building Digital Advisors with SMARTASSISTANT in a Few Steps
Report
Digital Meets Advice 12/2016

See how other companies win

Browse through live examples or read case studies.
Discover how your industry peers use the SMARTASSISTANT Digital Advice Suite to create personalized experiences.


Examples and Case studies

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Sign up for a free trial and use SMARTASSISTANT's Digital Advice Platform to create your digital advisors with ease.


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