Demystify your products and close more deals
Before the average B2B buyer ever actively engages with sales, s/he is 57% of the way through the decision-making process.
B2B buyer attitudes and behaviours are changing as rapidly as the digital landscape. The traditional sales process is less effective as buyers become more independent and research more online. According to Accenture Interactive, only 12% of buyers want to meet in person with a sales representative and 16% want to discuss purchasing options over the phone.
B2B buying processes often involve complex, technical, or technology-oriented solutions. Therefore, these buyers are more risk-averse, fearful of making a bad decision that can have serious consequences for their businesses. The SMARTASSISTANT Digital Advice Suite allows you to make the purchase process easier for buyers, remove friction, increase the decision confidence, and ultimately improve online conversion by laying out the ways in which your solution meets a buyers' needs.
Reduce complexity in the Path to Purchase
Sell solutions, not isolated products
Increase your sales efficiency
Empower your sales reps
"We needed a way to help decision makers figure out the best sales and marketing solutions for their specific needs. SMARTASSISTANT was a great choice for us because it's very powerful yet we can create advisors ourselves. They've been an absolute joy to work with."
"The core mantra of LUNA Sandals is "thoughtful simplicity". Our customers love our sandals for the simplicity of design, ease of use and the amount of thought that goes into each and every pair. We owe it to our customers to offer the same thoughtful simplicity with our purchasing process. SMARTASSISTANT allows us to focus on each customer, simplify his or her decision-making process, and increase confidence in the choices made."
"SMARTASSISTANT is a great tool to communicate our brand-specific product benefits, increase our shoppers' purchasing confidence, and up-sell. We've generated increased revenues by up 43% where shoppers used our product advisors."
"We consider SMARTASSISTANT as a smart investment that increases loyalty and trust, empowers our shoppers to choose the right products directly on our website, and has proven to drive revenues. The advisors extend our customer service offer and play a pivotal role in ensuring an excellent customer experience for all our shoppers."
"SMARTASSISTANT provides us with a powerful platform and lots of benefits out of the box. The dynamic decision engine was very easy to configure, enabling us to see results quickly. Thanks to the flexibility of the platform, we were able to translate the interactive advisors into multiple languages and integrate them on over 50 of our country websites."
Go from idea to advisor in Minutes SMARTASSISTANT Platorm gives you a powerful, easy-to-use, off-the-shelf solution to build digital advisor from scratch
Swisscom AG, Switzerland's leading telecommunications provider, is one of the most trusted and sustainable brands in Switzerland. The company uses SMARTASSISTANT to take their advice experience online.
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