Back to overview

Online Fashion Retailer Otto Austria Launches SMARTASSISTANT Dirndl Finder for Choosing the Perfect Fitting Dress

For many shoppers who would like to buy a dirndl online, choosing the right size and style can be a challenge. The popular online fashion shop has recently integrated a solution to this problem – using SMARTASSISTANT’s Guided Selling technology to setup an interactive Dirndl Finder that can help women choose the perfect fitting dirndl.

The dirndl is a traditional German dress that holds a special place in the hearts of many women. Unfortunately, shopping for one online can present problems for women who are not sure of how to pick one that fits well. 

Otto, the leading European online retailer, after suffering through large numbers of returns of dirndls and long considering this problem, recently introduced a new feature to their store - a Dirndlberater.  The solution has been developed by SMARTASSISTANT to remove the difficulty from dirndl shopping. 

SMARTASSISTANT platform is a cloud-based, versatile technology that enables pure players and multi-channel retailers to create and integrate customized interactive Guided Selling solutions. SMARTASSISTANT product advisors help shoppers make informed purchase decisions in many different product domains such as electronics, whitegoods, services – or as in this case in fashion and apparel.

 Markus Linder, Managing Director and Co-Founder of SMARTASSISTANT remarked, “SMARTASSISTANT is a great choice in the fashion context, which is made clear with the Dirndlberater. It's a flexible solution that delivers a more personalized experience and helps shoppers to make much more confident purchase decisions. Reducing return rates is one of the big challenges in fashion retail. And SMARTASSISTANT does it very well.”

“We expect, that the Dirndlberater not only works as an inspiration for our customers, but also reduces the risk of not getting a perfectly fitting Dirndl,” Hubert Matschek, Online-Shop Manager at UNITO (part of Otto Group). “In addition to that, the Dirndlberater shows our customers immediately if a Dirndl in their suggested size is currently available.  If our customers only order perfectly fitting Dirndl dresses, returns automatically decrease.”


SMARTASSISTANT is relied on by several international retailers and brands, among them four of the top five European online retailer, who use it to increase sales and improve product navigation and discovery.


Download the press kit here:


Back to overview

Meet us at these events

Feb 2017

eTail West

Palm Springs, USA
Feb 2017

Mobile World Congress

Barcelona, Spain
Booth #8.0K3
Mar 2017


Las Vegas, USA
Kiosk #PK15
Jun 2017


Chicago, USA
Booth #1100
Oct 2017

InternetRetailing Conference

London, UK
Booth #41

Guided Selling Blog

Don't waste time and help your shoppers choose!  
Get started with an interactive demo