Canon Europe is the EMEA arm of Canon Inc. and strategic headquarters for Europe, the Middle East and Africa with operations in around 120 countries, employing approx. 19,000 people, and contributing about a third of Canon's global revenues annually.
Canon Europe is a leading provider of digital cameras, digital SLR cameras, inkjet printers & professional printers for business and home users.
The company is one of the world’s most well-recognized brands and has been a leading name in imagery and imaging innovation since 1937.
With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was eager to make it easier for their diverse and discerning audience to quickly discover and choose the perfect products for their needs.
The company was looking for intuitive ways to educate, inspire and share their expertise with users, driving consideration and fostering greater brand loyalty in a crowded marketplace.
Canon deployed a range of interactive digital advisors, built using the SMARTASSISTANT Digital Advice Suite.
The need-focused product finders in product categories such as printers, scanners, cameras, and lenses engage visitors early in the customer journey and lead them to the ideal Canon products based on their specific requirements.
"SMARTASSISTANT provides us with a powerful platform and lots of benefits out of the box. The dynamic decision engine was very easy to configure, enabling us to see results quickly. Thanks to the flexibility of the platform, we were able to translate the interactive advisors into multiple languages and integrate them on over 50 of our country websites."