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Suite Products: 
Commerce & Sales
Brand website

Canon Europe is the EMEA arm of Canon Inc. and strategic headquarters for Europe, the Middle East and Africa with operations in around 120 countries, employing approx. 19,000 people, and contributing about a third of Canon's global revenues annually.

Canon Europe is a leading provider of digital cameras, digital SLR cameras, inkjet printers & professional printers for business and home users.

The company is one of the world’s most well-recognized brands and has been a leading name in imagery and imaging innovation since 1937.  



The Challenge

With a mentality to “not sell any product, but sell the right product to each shopper”, Canon was eager to make it easier for their diverse and discerning audience to quickly discover and choose the perfect products for their needs.

The company was looking for intuitive ways to educate, inspire and share their expertise with users, driving consideration and fostering greater brand loyalty in a crowded marketplace.

The Solution

Canon deployed a range of interactive digital advisors, built using the SMARTASSISTANT Digital Advice Suite. 

The need-focused product finders in product categories such as printers, scanners, cameras, and lenses engage visitors early in the customer journey and lead them to the ideal Canon products based on their specific requirements.

The Result

  • High uptake and strong engagement
  • Roll out of advisors to Canon’s multiple regional brand websites in 52 countries
  • Download the case study for more information!
canon header image
Canon - Printer Selector
Canon - Printer Selector
Canon - Scanner Selector
Canon - Scanner Selector
Canon - Lens Selector
Canon - Camera Selector
Canon - Camera Selector

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