Founded in a barn in Wisconsin in 1976, Trek has grown to become one of the world’s leading manufacturers of bicycles and cycling products.
The family-owned company is committed to changing lives through cycling and enhancing the riding experience through innovative products and outstanding dealer and customer care.
Trek sells approximately 1.5 million bicycles worldwide each year, employs around 2,000 people, and generates USD 1 billion in annual sales.
Choosing the ideal bicycle from more than 300 options is no easy task, especially for a novice rider.
The challenge for Trek was educating consumers and increasing their confidence so that they could find the right bike, regardless of their level of knowledge and experience.
Trek decided to build an interactive Bike Finder leveraging the SMARTASSISTANT Digital Advice Suite.
The Bike Finder leads customers through a series of carefully chosen questions before matching them with the perfect bicycle based upon their specific needs and requirements.
Thanks to SMARTASSISTANT, we’re able to educate and guide our customers in a way that simply wasn’t possible in the past. The Bike Finder cuts through the confusion, gives users confidence in our expertise, and helps them reach the point where they’re ready to go to a retailer with the Trek brand on their minds."
Buying decisions often happen online before a person ever walks through a retailer’s door. It’s essential for a brand to provide the information and tools to help customers make these decisions online.