What do U.S. consumers expect from
their digital shopping experience today?
SMARTASSISTANT commissioned this research to understand what
consumers feel about the online purchasing experience and how
it can be improved.
It surveyed 900 American consumers aged 17-69 to understand
their views on support, technology, the customer experience,
and how they make decisions.
Download the e-book and read not only what U.S. consumers expect
but also how you can deliver.
- Brands should be trustworthy
- Shopping should be an easy, friction-free process
- Help so that they don’t have to spend time looking
- The ability to self-serve
- An innovative experience that makes shopping easier