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What is SMARTASSISTANT?

SMARTASSISTANT is the most comprehensive and complete SaaS solution you can use to create digital advisors.

If you want to assist your visitors as they decide which product or solution is best for their specific needs, SMARTASSISTANT is for you. If you want to help them find relevant information to solve issues quickly, SMARTASSISTANT is for you. Your visitors will certainly thank you for that.

SMARTASSISTANT started out as Guided Selling technology and has evolved into a comprehensive Digital Advice Suite that provides varied decision-support solutions for different business departments and different stages of the customer life-cycle, from acquisition to retention.  It offers many features and functionalities to help you grow your business and your satisfied customer base.

You can use SMARTASSISTANT to build, design, monitor, analyze, and optimize your digital advisors via one integrated platform without any programming skills! This is your all-in-one solution.

Why should I use SMARTASSISTANT?

The spread of digital access to information has led to an explosion in the volume of information and number of choices available. They have certainly increased our chances of discovering exactly what we want, but they have also made it harder to find that needle in the haystack, that exact product or solution that perfectly fits our needs.

Several studies have shown that having more choice doesn't necessarily lead to more satisfaction; it leads to indecision and inactivity, which has a huge impact on your customer's happiness. People have a hard time making decisions if they do not see the immediate benefits, especially if they can't see how a product or solution meets their needs. The no-decision rate tends to be even higher when the differentiation between options is extremely small.

Imagine 50 competing products that share the same basic features, functions, and benefits. If people are left alone during this decision process without advice and guidance, they will take longer to make their decision, do some outside research, postpone the decision indefinitely or make a decision they might end up regretting (and ultimately blaming the negative experience either on the product or you). Maintaining the status quo is not an option if you care about customer experience, differentiation, and business growth.

That's why SMARTASSISTANT Digital Advice Suite allows you to take an active role in guiding your visitors through their decision making process in a need-oriented way. SMARTASSISTANT is all about enabling businesses to help their visitors make the best decision - right then and there. Digital advice is a strong, worthwhile differentiator - especially given the rapid digitization of our daily lives.

Our clients experience:

  • High customer satisfaction
  • Valuable up-selling opportunities
  • Fuller carts and higher order values
  • 30-70% increase in sales conversion
  • 20% or more revenue increase
  • 10% reduction in product returns
  • Increased customer retention
  • Decrease in the number of abandoned baskets

Are you convinced? We certainly are.

How do SMARTASSISTANT digital advisors work?

Similar to a knowledgeable human advisor, digital advisors listen to users first to understand their needs. Then, they educate and inform them about benefits and features, and suggest products or solutions that match their specific needs.

Here you can check out several examples of digital advice solutions in use at different companies. Their 3 main directives are:

1. Understand consumer needs: engages users in a need-oriented, interactive dialogue and asks them a few questions about their preferences, wants, and haves to discover apparent and latent needs. This approach is a great way for you to understand the factors that matter to your users and create a more personalized experience.

2. Talk about value: integrates contextualized information to help users understand the full impact of their choices and further assist them in their decision-making process. By eschewing the dizzying technical jargon often found in product descriptions and engaging with users on a more relatable, less technical level, you're able to point out direct benefits of your products or solutions that might otherwise go unnoticed. This also presents you with opportunities to sell on value rather than price and upsell without being pushy.

3. Recommend suitable products or solutions: analyzes the users' inputs to dynamically generate tailored recommendations. Shoppers don't have to sift through dozens of pages to discover the one great solution, but instead can concentrate their focus on a selection of products that are relevant to their needs.

You are able to make the user's experience less confusing or tiring, leading to increased decision confidence and fewer drop outs.

Some benefits:

  • Seamlessly communicate your value proposition
  • Help users find out why a product or solution is best for their unique situation
  • Engage users - keep their attention and show the them the next step
  • Create a more pleasant shopping experience
  • Lead shoppers closer to a decision
  • Reduce complexity - make deciding easier
How is SMARTASSISTANT different?

One of the main advantages of SMARTASSISTANT is that it allows you to be in control. Setting up a digital advisor is very simple and you can see the results immediately.

Unlike in-house development projects, SMARTASSISTANT won't clog up your resources. And you don't need to be a programmer to get started. The Advisor editor with WYSIWYG interface guides you through every step of the way to transform your idea into a beautiful and useful digital advisor - in less time, with less hassle.

We know that every business is different. That's why the SMARTASSISTANT Digital Advice Suite grows with your business and offers multiple solutions for your particular business needs. There are several customization options to make sure that your digital advisors look and behave just like you want them to.

Download: BUILD OR RENT? Making the Best Decision on Your Guided Selling Solution

How much does SMARTASSISTANT cost?

Our pricing is primarily based on the number of advisor starts per month.

This is so you get a solution that is perfectly suited to your specific business needs, strategy and requirements.

Contact us to talk about your requirements.

How do I get started?

The best way is to start with a free 30 day trial so you can explore SMARTASSISTANT's features.

Once you've signed up, our onboarding team will get in touch with you to help you make the best of your 30 day trial. They'll be available whenever you have a question or need help. Working with you, they will assess your business needs to ensure that you get the best solution for your business requirements and goals.

Why should I use SMARTASSISTANT and rather than building my own solution from scratch?

A custom-built solution certainly comes with benefits, one of them being that you can customize it to your exact specifications. However, the decision to code a digital advisors from scratch is often a knee-jerk reaction to having a development team filled with experienced and motivated programmers.

Oftentimes, the complexity, total effort, and investment required are usually grossly underestimated. Some of the companies that ended up deciding on SMARTASSISTANT started out with a custom-built solution only to realize that the result was not satisfying and difficult to maintain. They reported that instead of having invested time into learning how to specify and build a solution from scratch, their time had been better spent filling orders or developing their core product. It ended up being a lot of work that only ended in a headache: Delayed deadlines (>12 months), exceeded budgets (avg. +200%), and sub-par results (e.g. low user acceptance and advice quality). These are crucial risks to consider.

The total cost of hard-coded solutions can far exceed the potential return on investment. You need to have access to a wide array of expertise and a great amount of foresight to build an effective, high quality solution. This involves knowledge of topics such as human decision-making and psychology, subtle influences on choice, user interface and interaction design, data management, intelligent recommender systems and analytics systems. Any successful solution not only has to look easy-to-use, it has to be easy to maintain.

Digital Advice doesn't work in a build-once-and-forget-it mode. We hear from clients who spent time and money to build great looking solutions that the advisors didn't perform well. The solutions weren't capable of growing with the company, didn't meet user expectations, were too complex and difficult to maintain, and therefore were outdated and scrapped soon after launch. You'll need a well-planned, scalable, and sustainable solution that can adapt quickly and flexibly to changes in the market as well as evolving user expectations. Anything else will inevitably hurt your business.

Much time is often lost during building and laying the foundations for the solution rather than focusing on the company's core competencies and primary goals.

SMARTASSISTANT helps you to take the guess work out of creating successful digital advisors. Instead of fumbling around with building core functionalities, you can leverage a standard software that already comes with the functionalities you need or have not yet thought of - all out of the box. You'll be able to benefit from years of experience and proven best practices that will allow you to use your resources more effectively.

Years ago, hard-coding digital advisors was your only option. Today this is no longer necessary. Just remember how setting up and managing a professional-looking website required a lot of heavy-lifting and millions lines of code. Now, with hosted e-commerce platforms and CMS technologies, this is almost unheard of. The same goes for Digital Advice solutions.

It all comes down to whether or not you have the resources to build your digital advisors from the ground up. Is it worth investing your time to build a custom solution, or is your team's time better spent on your core?

These questions are for you to answer. We can only provide food for thought.

How is SMARTASSISTANT better than regular filters or faceted search?

Filters and faceted navigation are often used interchangeably because they share the same goal: helping people narrow down a large sets of options according to defined criteria.

They do this well if the filters or facets match the dimensions that are relevant to the user. Filters and facets are feature-focused, not need-oriented. They add additional interaction costs as they are sometimes not meaningful and require users to comprehend the labels presented to them. This reveals one of their main drawbacks: you need to implement a system that the average user can navigate effectively. They are also often counterintuitive, too inflexible, and generally ineffective for non-expert users. They can quickly make potential customers feel lost.

Keep in mind that not all users are experts. This is precisely what differentiates SMARTASSISTANT digital advisors from filters and faceted search.

SMARTASSISTANT digital advisors follow a strictly need-oriented paradigm that more closely aligned with the user's mental model when searching for products that fit their needs. When making a decision, most users (especially non-expert users) start with their needs ("I want to do x, y, and z"), not with product features ("I need feature a, b, and c").

But these are not the only differences:

  • No frustrating empty result sets - you can display alternatives when there is no exact match
  • Informative - you can engage in more sophisticated and more effective value communication based on the user's needs
  • Multiple navigation routes - you can define complex Q&A flows that dynamically adapt to the user's previous selections
  • Intuitive experience - you can talk directly with the user and create a more personal and natural advice experience
  • Result explained - you can explain how and why a presented result fits the user's needs See how you can make your filters more meaningful with Need-based filters
What languages are supported?

There are about 6,500 languages spoken in the world and your digital advisors can be set up in any language you like. You can also quickly translate your digital advisors from a source language into a desired target language, either by using the in-place translation feature or by uploading your translation files.

Do I need to have technical knowledge to create a digital advisor?

Nope. You don't have to be a programmer or UI Design expert to create or design digital advisors. SMARTASSISTANT was built with you, the end user, in mind.

With SMARTASSISTANT you can create your digital advisors via a WYSIWYG interface, choose existing advisor templates and design themes to get a head start, and adapt them via our visual design editor. It's easy and intuitive!

If you are more advanced (yes, we've thought about you too), you can create your own templates and tailor each interface and interaction element with CSS and JS according to your liking.

In the end, you decide how your advisors should look and how they will work for your visitors. If you need support or want to have your digital advisors managed by the experts, the SMARTASSISTANT Professional Services team and our Solution Partners can help you out. 

How are current customers using SMARTASSISTANT?

SMARTASSISTANT is used in various industries and product categories.

Just have a look at the Examples page and read our clients' success stories.

We are an SMB. Are there any solutions for small businesses?

SMARTASSISTANT is used by businesses of all sizes that realized that they can't afford to be stagnant.

We offer different pricing tiers for different business needs. Each tier unlocks new features and capabilities which means that you get exactly what you need based on your budget.

We've got you covered, whether you are a small business or global enterprise. We also offer a scaled-down Community edition for Digital advice enthusiasts, universities, and non-profit organizations.

Check out Zuvoo, the Freemium edition of SMARTASSISTANT.

How do I install SMARTASSISTANT?

As SMARTASSISTANT is a software-as-a-service solution, you don't have to install anything to use digital advisors.

Sign up, receive access to the SMARTASSISTANT Platform and get started building your digital advisors.

However, if you want to use SMARTASSISTANT as a self-hosted installation, just contact us for more information about SMARTASSISTANT Standalone.

How can I integrate the solution on the website?

Simply drop a few lines of JavaScript code into a webpage and you're good to go.

Because you can manage your digital advisor directly via SMARTASSISTANT instead of editing site code, you don't have to involve your IT department in every minor change (e.g. changing the Q&A flow).

Reduce errors and get started quickly.

More power to you!

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