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The Basics

Answer

Similar to a knowledgeable human advisor, digital advisors listen to users first to understand their needs. Then, they educate and inform them about benefits and features, and suggest products or solutions that match their specific needs.

Here you can check out several examples of digital advice solutions in use at different companies. Their 3 main directives are:

1. Understand consumer needs: engages users in a need-oriented, interactive dialogue and asks them a few questions about their preferences, wants, and haves to discover apparent and latent needs. This approach is a great way for you to understand the factors that matter to your users and create a more personalized experience.

2. Talk about value: integrates contextualized information to help users understand the full impact of their choices and further assist them in their decision-making process. By eschewing the dizzying technical jargon often found in product descriptions and engaging with users on a more relatable, less technical level, you're able to point out direct benefits of your products or solutions that might otherwise go unnoticed. This also presents you with opportunities to sell on value rather than price and upsell without being pushy.

3. Recommend suitable products or solutions: analyzes the users' inputs to dynamically generate tailored recommendations. Shoppers don't have to sift through dozens of pages to discover the one great solution, but instead can concentrate their focus on a selection of products that are relevant to their needs.

You are able to make the user's experience less confusing or tiring, leading to increased decision confidence and fewer drop outs.

Some benefits:

  • Seamlessly communicate your value proposition
  • Help users find out why a product or solution is best for their unique situation
  • Engage users - keep their attention and show the them the next step
  • Create a more pleasant shopping experience
  • Lead shoppers closer to a decision
  • Reduce complexity - make deciding easier

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