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The Basics

Answer

The spread of digital access to information has led to an explosion in the volume of information and number of choices available. They have certainly increased our chances of discovering exactly what we want, but they have also made it harder to find that needle in the haystack, that exact product or solution that perfectly fits our needs.

Several studies have shown that having more choice doesn't necessarily lead to more satisfaction; it leads to indecision and inactivity, which has a huge impact on your customer's happiness. People have a hard time making decisions if they do not see the immediate benefits, especially if they can't see how a product or solution meets their needs. The no-decision rate tends to be even higher when the differentiation between options is extremely small.

Imagine 50 competing products that share the same basic features, functions, and benefits. If people are left alone during this decision process without advice and guidance, they will take longer to make their decision, do some outside research, postpone the decision indefinitely or make a decision they might end up regretting (and ultimately blaming the negative experience either on the product or you). Maintaining the status quo is not an option if you care about customer experience, differentiation, and business growth.

That's why SMARTASSISTANT Digital Advice Suite allows you to take an active role in guiding your visitors through their decision making process in a need-oriented way. SMARTASSISTANT is all about enabling businesses to help their visitors make the best decision - right then and there. Digital advice is a strong, worthwhile differentiator - especially given the rapid digitization of our daily lives.

Our clients experience:

  • High customer satisfaction
  • Valuable up-selling opportunities
  • Fuller carts and higher order values
  • 30-70% increase in sales conversion
  • 20% or more revenue increase
  • 10% reduction in product returns
  • Increased customer retention
  • Decrease in the number of abandoned baskets

Are you convinced? We certainly are.

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