"Style is a way to say who you are without having to speak"
- Rachel Zoe
The most successful companies in the fashion and lifestyle industries are the ones that are able to deliver against increasingly demanding customer expectations. Shoppers move towards expecting customization options, expert advice, interactive tools, and wider product ranges online.
The SMARTASSISTANT Digital Advice Suite helps businesses to improve overall customer satisfaction and loyalty, reduce returns, and deliver great experiences. Tackle the key challenges of finding creative ways to inspire your customers by connecting in an emotionally relevant way.
Swipe, Like, Scan, Try, Buy, Smile
Shopping is a social activity
Flexible and Agile
Stay on trend
Step off the beaten track
The 'Stickiness' factor
Personalization and CRM Integration
"To create a more engaging mobile experience and offer effortless shopping, we decided to use SMARTASSISTANT's Swipe Advisor interface design for our existing Living Style Advisor. Our goal is to make it easier and more fun for mobile shoppers to discover and explore interesting items on the go."
"As we grew our business and range of models, it started getting harder and harder for customers to choose the right sandal for their activity. SMARTASSISTANT was the answer to our needs. With a series of questions that last less than 2 minutes to answer, our customers now are able to find what they exactly need, compare products and buy."
"The core mantra of LUNA Sandals is "thoughtful simplicity". Our customers love our sandals for the simplicity of design, ease of use and the amount of thought that goes into each and every pair. We owe it to our customers to offer the same thoughtful simplicity with our purchasing process. SMARTASSISTANT allows us to focus on each customer, simplify his or her decision-making process, and increase confidence in the choices made."
"We promoted our advisors through our social media channels to engage our audience with relevant content, build a tight community of brand advocates, and to involve and listen to our customers. Our followers on Facebook were eager to share their feedback and provided valuable feedback for the further improvement of our advisors."
"We've had a very positive response from our customers. They like the style of the advisor process and we've had a lot of comments saying that the recommendations from the advisor are spot on and validate the research that they have undertaken independently, even from customers at the enthusiast end of the spectrum."
"SMARTASSISTANT provides us with a powerful platform and lots of benefits out of the box. The dynamic decision engine was very easy to configure, enabling us to see results quickly. Thanks to the flexibility of the platform, we were able to translate the interactive advisors into multiple languages and integrate them on over 50 of our country websites."
German retailer OTTO, one of the biggest e-commerce companies, uses Guided Selling as an opportunity to grab the attention of shoppers and give them "a shopping experience to remember".
The adventure sandal manufacturer uses Zuvoo, SMARTASSISTANT’s Freemium solution for small businesses, to streamline the customer decision-making process whilst increasing overall customer satisfaction and sales.
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