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The Best Decisions Start With a Clear Vision

We have a clear and straightforward vision: Empowering people to make decisions.

This and our amazing team, a great technology as well as our lean and responsive company environment
allow us to make great things happen.

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Markus Linder
Markus Linder
Managing Director, Co-Founder

Markus Linder serves as Managing Director and is responsible for the strategic orientation of the company as well as Sales.


We set out to revolutionize and simplify decision-making. With the SMARTASSISTANT Digital Advice Suite, we provide businesses with powerful solutions to help people make the best decision in less time and with less hassle. Our strong vision drives the company growth and the development of innovative solutions that provide real value to people in different areas and ways.
Martin Schliefnig
Martin Schliefnig
Managing Director, Co-Founder

Martin Schliefnig is Managing Director and responsible for Operations, Marketing, Research and Development.


We are working on a solution that makes a huge difference for many people. It's our strong vision and the desire to offer something that's really useful to people in their everyday lives, which motivates us to give our best! It's inspiring to work in an environment where people can be who they are – with all their quirks and charms – turning a powerful vision into reality.
Vera Mayer
Vera Mayer
VP Professional Services

Vera Mayer manages the Professional Services team. She also spearheads the development of creative solutions in the SMARTASSISTANT Innovations Lab.


We are a team of highly skilled and dedicated professionals with years of experience and extensive knowledge in designing and setting-up Digital Advice solutions for our varied customers.

You can rely on our Professional Services team for strategic consultation, implementation, training, and on-going support. A project manager will assist you to save time and get you started as quickly as possible. It's just what we do!

Adaora Okoli
Adaora Okoli
VP Marketing and Research

Adaora Okoli is responsible for internal and collaborative research projects, the company's marketing activities, and the realization of the Company Vision.


Most people struggle with decision-making to some extent.

SMARTASSISTANT is a versatile technology with a lot going on under the hood. It makes "complex and difficult" look "simple and easy": Find the perfect dress to wear, the mobile plan that fits your lifestyle, or the best mattress for your sleeping habits. Being able to help people make confident decisions with speed, clarity, and confidence is rewarding.

Jacek Wojciechowski
Jacek Wojciechowski
VP Software Development

Jacek Wojciechowski is responsible for the further development of the SMARTASSISTANT technology and the technical realization of software projects.


Innovative technology is supposed to make things easier. SMARTASSISTANT takes away the hassles and allows businesses to build sophisticated and sustainable Digital Advice solutions without clogging up resources.
Svetlana Hollerer
Svetlana Hollerer
Head Developer, Co-Founder

Svetlana Hollerer is responsible for the further development of our SMARTASSISTANT Technology.


Feisty, hard-working, efficient and creative. That's the SMARTASSISTANT essence.

Board

  • Ariel Lüdi
    Ariel Lüdi
    Chairman - Board of Advisors

    As a major shareholder and CEO, Ariel was for 11 years a driving force behind the growth and success of hybris software, a leader in omni commerce software. A journey which resulted in the acquisition by SAP for 1.5bn USD in August 2013. At SAP Ariel has been running all of SAP's software business related to Customer Engagement and Commerce. A new initiative which combines assets from different parts of SAP like commerce, Marketing, Social and CRM, under one leadership.

    Prior to joining hybris, Ariel was senior vice president of European sales at salesforce.com. Ariel entered the e-commerce space in 1996 at BroadVision where he led European sales. Other steps in his careers were seven years at Oracle as head of sales and product marketing in Switzerland. He joined Oracle from IBM, his first position after studying physics at ETH in Zurich.

    Ariel brings significant industry experience and provides us with strategic advice and guidance to help ensure the company's continued growth and success.