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Russia is catching up fast on the European internet market. With about 60 million internet users, the Russian online community has already outgrown Germany and the UK. E-commerce is another success story. By 2016, annual sales are projected to reach $16bn, almost doubling the $9bn figure in 2012.
With Media Markt Russia, Smart Information Systems has won the first client in the new European e-commerce growth market. Users who are shopping online for TVs or digital cameras can use the SMARTASSISTANT online shopping advisor to find the perfect product.
"We are very happy that Media Markt Russia trusts in our technology and we are convinced that Russian online shoppers will benefit from using our applications," says Markus Linder, CEO of Smart Information Systems. "At the same time, other Russian online shops are working on the integration of our technology. We believe that we can find three or four clients in Russia until the end of this year."