Build your product selectors

The leading Guided Selling Technology Platform

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Everything you need to help your shoppers choose

SMARTASSISTANT Platform is the market-leading cloud-based, enterprise-class
Guided Selling technology to create interactive product advisors without development risks

Innovative technology is supposed to make things easier.
SMARTASSISTANT Platform is an easy-to-use solution that takes away the hassles and simplifies building sophisticated and sustainable Guided Selling solutions without clogging up resources.
Jacek Wojciechowski
VP Software Development


Integrated Productdata Management

Connect your structured, category-specific CSV or XML product data sheet, define data cleaning rules, and schedule periodic updates via FTP or a webservice. Your advisor will automatically display the latest product and offer data.

Easy Advisor-Builder

Create questions, answers and record simple or complex interaction flows with the integrated visual editor. You can quickly drag and drop elements to adapt your advisors without touching the code. No programming skills required!

Flexible Customization

Get creative and use HTML and CSS to style every element of your advisor according to your liking - or jumpstart with one of the available advisor design templates.


Translate your advisor into multiple languages using the in-place translation module or the translation upload service. Adapt the advisor flows, define different currencies, and data feeds to make sure that your advisor meets the expectations of your customers in different markets.

Hassle-free Integration

Drop in a few lines of JavaScript or HTML code on your site to integrate your interactive SMARTASSISTANT product advisors or benefit from our seamless integrations with popular e-commerce shop platforms.

Advisor Monitoring and Optimization

Measure the success of your advisor and find out what your shoppers really care about. The integrated A/B variant tester lets you optimize your advisor to improve engagement, deliver the best choosing experience, and increase goal conversion.

Automatic Upgrades

We keep rolling out new features and enhancements that make building and managing advisors even easier. They are immediately available to all users.

Continual Innovation

SMARTASSISTANT has a clear focus on innovation and provides a future-proof solution that can keep up with changing, complex shopper demands. Continual further developments make creating and managing product advisors even faster - without getting difficult and complicated. Subscribe to our newsletter and stay in the loop.