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As people's habits and expectations change, it's important to keep innovating.

This is especially true for Digital Advice.
Browse through our posts and see what's new and what our lab is up to to...

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Dec 01, 2016
  • Experience
  • Automation
Create meaningful, need-based facets and filter labelsThere are few (if any) transactional websites that don’t offer faceted search or filters. When used correctly, these tools are straightforward and easy-to-use. They minimize cognitive friction and allow users to quickly narrow down options to those that match their specific needs.The Baymard Institute revealed in a 2015 benchmark study...
Nov 11, 2016
  • Data Management
  • Automation
Create Rich, Consistent, and Meaningful Product Details with Computed Attributes Added-value services such as site search, filters, and digital advice can only be as good as the underlying data.Meaningful product information is nothing short of necessary if you want to ensure that people can search and find the right products and solutions, make informed decisions with confidence, and...
Oct 16, 2016
  • Experience
  • Automation
Define contextual decision paths with easeSMARTASSISTANT allows you to create individual advisor flows based on a user’s context.This means that you can dynamically display only those question and answer options that are relevant to the user's previous selections.Have a look a this example for office chairs:The path for users who have selected "Executive Chair" looks...
Sep 07, 2016
  • Optimization
  • Automation
Ensure high quality with automated functional testing of your digital advisors Smart Tester is an automated testing feature that executes tests for your advisors and reports outcomes.This feature is included with all SMARTASSISTANT digital advisors. It runs daily or hourly (depending on your setup and requirements) to ensure that all of your digital advisors are functioning at their full...
Aug 12, 2016
  • Optimization
Don't underestimate the power of testing! Always Be Testing!Whenever you create a digital advisor, you do so based on what you think will work best for your users. Our best practices can help you to start off on the right foot, but you never know what's really working for your audience until you put your advisors to the test.Humans are unpredictable; we act differently in different...
Jul 02, 2016
  • Design
An easy way to customize the look and feel of your digital advisorsWith SMARTASSISTANT you can quickly create digital advisors that match your style. Design themesWith SMARTASSISTANT themes, you can change the design of your digital advisors in no time!Choose one of our pre-designed themes and tweak them according to your liking or match your corporate design with the theme editor. ...