• Canon
  • Conrad
  • Migros
  • Swisscom
  • Leroy Merlin

Choosing the perfect package shouldn't be "confusopoly"

A significant proportion of consumers doesn't understand their data plans.

The telecom sector continues to be a driving force behind growth, innovation, and disruption in virtually any industry. At the same time, telecommunication services have become a commodity and customers have grown to expect more for less.

The SMARTASSISTANT Digital Advice Suite offers varied solutions to help telecom companies deliver compelling digital experiences throughout the customer lifecycle. It taps into the true needs of customers to give them the personalized service they expect and interesting options they really need. Win profitable customers, reduce churn rates, drive higher ARPU, and increase the Customer Lifetime Value through faster and consumer-friendly tariff selection, guided troubleshooting, service automation, and efficient customer support.

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Guided Selling

Avoid online confusopoly

The telecom sector is known for complex plans and confusing service offers. While consumers want more choice, complexity limits the appeal of new services, leading to indecision and low adoption rates. With SMARTASSISTANT need-based digital advisors, such as tariff finders, mobile phone finders, or business solution finders, you can simplify the decision-making process, reduce customer confusion, increase conversion via online channels, and lower operational cost per sale.

Compelling Experience

Demonstrate value

The better the customer experience, the more loyal, value-driven, and less price-sensitive the customers. SMARTASSISTANT helps you provide a better and far more relevant end-user experience that focuses on consumer needs. Improving your customers' understanding of available plans and benefits is key to promoting awareness, driving service take-up, and encouraging the consumption of data-heavy content.

Product bundling

Cross and upsell effectively

The most effective approach to generating higher ARPU and lower churn is offering product bundles. With SMARTASSISTANT you can cross-sell and upsell through bundles that are tailored to the consumer's needs. Strengthen your relationships with customers, generate additional revenue from increased usage of existing services, take-up of new data services, reduce churn, and avoid price competition.

Customer service

Service is the new Sales

Sales and customer service go hand in hand. Customers want their problems addressed and rectified immediately. However, many telecom companies are rated poorly when it comes to first-contact resolution. SMARTASSISTANT Guided Troubleshooting and Self-Support solutions enable you to automate customer decisions and customer service interactions to resolve issues faster and reduce operational costs.

Assisted Sales

Drive more sales

Simplicity cannot always be achieved by reducing the number of offered plans and options. With SMARTASSISTANT solutions for sales associates, you can make digital advisors available on tablets to shorten the on-boarding process and help sales associates or retail partners improve customer interactions.

Personalization

Serve up relevant content

With SMARTASSISTANT, you can gain valuable insights about consumer needs and demands that can usually only be generated through market research. Learn which services are attractive to your customers and enrich customer profiles for more personalized interaction and communication.
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SMARTASSISTANT Omnichannel
From your store, to your website, to your app. SMARTASSISTANT digital advisors are used in online websites, mobile sites, brick-and-mortar stores, and call centers.
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How our technology helps you to do more, better, in less time
See why leading businesses rely on SMARTASSISTANT's Digital Advice Suite to create a need-oriented, customer-focused experience.
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You think that SMARTASSISTANT is too sophisticated for your business? With Zuvoo Freemium, we offer a community solution for small businesses.
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Get Inspired

Selected use cases and examples. See and try more digital advisors in varied domains here
Advisor Syndication

With SMARTASSISTANT, businesses can ensure a consistent and compelling brand and advice experience across channels, devices, countries and languages.

Read more
guidedselling swisscom
Swisscom

Swisscom AG, Switzerland's leading telecommunications provider, is one of the most trusted and sustainable brands in Switzerland. The company uses SMARTASSISTANT to take their advice experience online.

Request the Case study
guidedselling dna
DNA Oy

DNA Oy is one of Finland's leading telecommunication groups that places special emphasis on the importance of distribution through DNA Stores. To assist store associates during customer interations, DNA equips them with digital advisors on tablets. Read:  4 Ways to Use Digital Advice in your Store

Read more

Recommended for you

Find more resources here

Guide
Digital Advice for Telecommunications
E-Book
What is the Paradox of Choice and Why Guided Selling matters?
Case Study
How Swisscom uses SMARTASSISTANT to deliver an excellent advice experience
Infographic
Do You Know the 4 Shopper Types Coming to You?
Report
Digital Meets Advice 12/2016
Video
Building Digital Advisors with SMARTASSISTANT in a Few Steps

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