Communicate your brand's uniqueness in a smooth way
Nearly 9 in 10 online shoppers (89%) visit brand websites during the purchase journey.
There may have never been a better and more exciting time to be a manufacturer or private-label brand. Digital technologies have made brands more accessible to consumers, with brands' websites being an important touchpoint in the a shopper's purchase-decision journey.
Regardless of whether visitors end up purchasing directly on your brand website or from a distribution partner, the
SMARTASSISTANT Digital Advice Suite helps you to increase awareness, enhance the brand image, and grow your competitive advantage through need-orientation, personalization, and efficient value communication.
Which product is best for me?
Tell them why they should choose you
Put shoppers' needs first
Understand the WHY
Drive sales at distribution partners
Make your advisors available to distribution partners to assist sales associates on tablets, support agents in contact centers, or advise customers directly on in-store touchscreens or kiosks. Manage your brand messaging, drive sales, and grow revenue.
Brand consistency is key
Thanks to SMARTASSISTANT, we’re able to educate and guide our customers in a way that simply wasn’t possible in the past. The Bike Finder cuts through the confusion, gives users confidence in our expertise, and helps them reach the point where they’re ready to go to a retailer with the Trek brand on their minds."
"Buying decisions often happen online before a person ever walks through a retailer’s door. It’s essential for a brand to provide the information and tools to help customers make these decisions online."
"SMARTASSISTANT is a great tool to communicate our brand-specific product benefits, increase our shoppers' purchasing confidence, and up-sell. We've generated increased revenues by up 43% where shoppers used our product advisors."
"The core mantra of LUNA Sandals is "thoughtful simplicity". Our customers love our sandals for the simplicity of design, ease of use and the amount of thought that goes into each and every pair. We owe it to our customers to offer the same thoughtful simplicity with our purchasing process. SMARTASSISTANT allows us to focus on each customer, simplify his or her decision-making process, and increase confidence in the choices made."
"As we grew our business and range of models, it started getting harder and harder for customers to choose the right sandal for their activity. SMARTASSISTANT was the answer to our needs. With a series of questions that last less than 2 minutes to answer, our customers now are able to find what they exactly need, compare products and buy."
"SMARTASSISTANT provides us with a powerful platform and lots of benefits out of the box. The dynamic decision engine was very easy to configure, enabling us to see results quickly. Thanks to the flexibility of the platform, we were able to translate the interactive advisors into multiple languages and integrate them on over 50 of our country websites."
Digital transformation is firmly on the agenda of most businesses. Best practices and important lessons learned during the integration of Guided Selling solutions at different retail locations by Newell Brands' (global manufacturer of consumer products).
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