Canon uses SMARTASSISTANT to provide expert advice on 51 country websites
As world-leading innovator, offering expertise and solutions from image capture through to digital output, Canon chose SMARTASSISTANT to help their customers find the right products from within their wide range of products for home and business use.
Looking for a way to help their online customers select the most suitable product, SMARTASSISTANT Technology made it possible for Canon to design and deploy product advisors within only a few weeks. The result is not only nice to look at, but realizes multiple benefits of Guided Selling at once – these are only but a few of them:
Asks need-oriented questions that both printer experts and laymen are able to answer easily
e.g. "How many people will use this printer?", "What do you want to print from?", …
The advisors communicate USPs by conveying benefits instead of abstract feature descriptions
e.g. “Do you need extra trays for more capacity or to load different paper types?”
Promotes options that the regular shopper may not have been aware of, uncovers latent needs and opens up valuable upselling opportunities
e.g. "Air-print support", "Printing from cloud services"
Maximize the Brand experience
Provides shoppers with a fully mobile-optimized and painless way to the right product - creating a heightened brand experience for Canon's advice-seeking customers.
SMARTASSISTANT provides us with a powerful platform and lots of benefits out of the box. The dynamic decision engine was very easy to configure, enabling us to get a working prototype of our printer advisor within a week. Thanks to the flexibility of the platform, we were then able to fine-tune the advisor through daily iterations to ensure our end-users will be recommended the best printer for their needs
EMEA Marketing Strategy Director, Canon Europe