Swisscom AG, Switzerland’s leading telecommunications provider, is one of the most trusted and sustainable brands in Switzerland.
The company offers a full range of products to corporate and residential customers throughout the country, including mobile communications, fixed networks, Internet, IT services and digital TV.
Aiming to enthuse customers with simple and inspiring customer experiences, Swisscom recognized the need to provide their customers with trustworthy product advice – not only in their Swisscom stores, but also online.
The leading SMARTASSISTANT Digital Advice Suite was chosen to deliver interactive product advice to Swisscom’s customers and simplify their journey to purchase.
From device and plan discovery, to unique service bundling, cross-sell and up-sell opportunities - there is hardly another sales process that is as complex as in the telco industry.
To create engaging, interactive and customer-oriented choosing experiences in their online shop, Swisscom embarked on a search to find a comprehensive technology that would simplify decision-making processes for customers,
without generating high internal costs for their customers, operation, and maintenance.
Following a detailed evaluation of Swisscom’s data and best practices in sharing expert advice at Swisscom’s stores, the digital advisors were implemented using the SMARTASSISTANT Digital Advice Suite.
The solution lends itself well to building and deploying interactive product advisors quickly whilst being easy to use and manage by business users without programming skills or knowledge.
With SMARTASSISTANT it was possible to accomplish the transformation of an initial concept into the final roll out of Swisscom’s interactive product advisors within 6 weeks.
Contact us to receive the Swisscom case study to see how the telco company leverages digital sales assistants to improve the telco customer experience and generate more qualified leads.