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Can I integrate multimedia content such as video or audio?

Sure, you can use videos and audio in your advisors.

However, while SMARTASSISTANT hosts the images in your advisor, you will need to host the videos on a different server.

How many SKU’s can you handle?

A few clients have advisors using up to 20 000 SKUs, but SMARTASSISTANT can handle much more.

Do you guarantee uptime? What's your SLA?

Having many large clients, we know that speed, reliability, and scalability matter. Our digital advisors run on super fast servers in the cloud, serving thousands of customers per minute.

This is how we can guarantee high availability (99,8% or 99,9% depending on your contract) and fast response times.

Which metrics can SMARTASSISTANT track?

Apart from standard metrics such as location, device, browser, and referring source, SMARTASSISTANT tracks many advisor-specific events. These include:

  • Advisor Starts
  • Click-outs
  • Click-outs per visitor
  • Final page reached
  • Conversion Rate (CVR)
  • Click-through rate
  • Comparison starts
  • Average Session Duration
  • Bounce Rate

Additionally, SMARTASSISTANT can track many custom events such as page navigation, clicks on specific buttons, etc.

Can we track purchases?


When a shopper clicks on a product in a your advisor, the SKU of that product is stored in a cookie. Whenever the user decides to purchase the product, SMARTASSISTANT checks to see if the SKU of the product being bought matches the SKUs of the products stored in the cookie, and we can attribute this conversion to the usage of the digital advisor.

Can SMARTASSISTANT remember user sessions?

By default, SMARTASSISTANT sessions are persisted for 30 minutes.

This means that returning users can pick up where they left off, even if they close their browser window. In the Personalization package this duration can be extended up to 2 months.

Can I integrate SMARTASSISTANT with my analytics solution to track the advisor performance?

Yes, you can tag our markup with your tracking tags. Or we can do it for you.

Another method: you tell us which JS functions of your web analytics solution we should call at which events - and we will set it up for you (e.g. calling your function foo() with defined parameters, when a user selects a specific answer, clicks on a specific element)

Is the content in the advisor indexable for Google?

SMARTASSISTANT digital advisors are usually integrated via JavaScript. As long as you're not blocking Googlebot from crawling your JavaScript or CSS files, Google is generally able to render, understand and index the content in your digital advisors.

Here are some tips on How to Make Your Digital Advisors SEO Friendly.

How does the recommendation process work?

The powerful Advice engine is the heart of our technology. It analyzes the shopper's input and applies a variety of configurable algorithms to identify and recommend the best-fitting products, solutions or content.

And your users are guaranteed to receive results: if there are no 100% matches, the Product Advisor engine generates a list of close alternatives and always explains why products were suggested.

How flexible is the UX/UI?

You have full control over HTML markup, CSS styles and JS behavior.

Can I use SMARTASSISTANT in my mobile app?

You can include SMARTASSISTANT advisors in your apps via the web view component.

In a short time, we will publish a Public API that will allow you to integrate advisors directly in your mobile app.

What shop systems do you support? Does it work with...?

SMARTASSISTANT plays nicely with any shop system. That gives you the flexibility to add a few lines of JavaScript code on a website, because that's all it takes to publish SMARTASSISTANT digital advisors and introduce them to the world.

This includes SAP hybris, Magento, Salesforce commerce cloud, Woocommerce, Shopify, Bigcommerce, IBM Websphere, Ubercart, interhop...

SMARTASSISTANT also provides direct integration with selected shop systems - Discover them here

What integrations do you provide?

We like who you like. SMARTASSISTANT seamlessly integrates with popular e-commerce platforms and technologies.This allows you to build, extend, and integrate your SMARTASSISTANT product advisors into your store with ease.

Browse the SMARTASSISTANT Ecosystem

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