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1. Guided Selling Live! 2015 - Successful kickoff of the annual event series


It's exactly 1 month since the first-ever  Guided Selling Live!, which was organized by  SMARTASSISTANT  and the, touched down in Vienna, Austria.

The conference brought together professionals with varied backgrounds and from different international organizations to share their knowledge and experience and to gain insights into the multi-faceted motivations for Guided Selling, its varied application areas, and into the ways Guided Selling can generate benefits for both businesses and shoppers. There was a great energy throughout the whole day that afforded many opportunities to talk, discuss, and network with peers.

A day before the main conference went down,  SMARTASSISTANT  invited its leading and innovative clients such as Otto, Komplett and METRO to the  Customer Advisory Council  meeting.
In a relaxed, casual, workshop-like atmosphere, the participants exchanged ideas, did some "out-of-the-box-thinking", discussed future-oriented topics in Guided Selling, and were able to directly influence the feature development roadmap of  SMARTASSISTANT's  Guided Selling technology.

The main conference day started with a guest keynote by Peter Sheldon (VP Principal Analyst, Forrester Research) who explained


It was followed by presentations by Trude Nilsen and Marianne Vikne (Komplett Group, NO), Esti Barker (PishPoshBaby, US), and Stephan Waldeis (AL-KO, DE) who shared their experiences with Guided Selling and impressed us with how each of them leverages Guided Selling in their own unique way to create memorable, beneficial experiences for shoppers.

Another absolute highlight of the day was the thought-provoking talk by Prof. Sheena Iyengar, a world-renowned expert on the psychology of choice:



Read the full event review with all speakers, pictures and interviews on

We enjoyed putting together an interesting conference and giving Guided Selling the platform it deserves: The Palais Daun-Kinsky, one of Vienna's most impressive historical Baroque palaces.

Thank you to all our speakers, our partners, our prospects, our attendees, the blog team and our  SMARTASSISTANT  team for making the fist edition of Guided Selling Live! a success!  

We are already looking forward to the US-edition of Guided Selling Live in 2016!