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Guided Selling Live! 2016 - Meet Leading CX Authorities

guided selling live

Barry Schwartz (The Paradox of Choice), Gabe Weiss (SapientNitro), Janet Estes (West Marine), and Christy Westfall (Newell Brands) are only some of the speakers at Guided Selling Live! 2016. They will share their insights about how to sharpen the customer focus and advance businesses in a digital era. Attendees can save 25% with code GSL2016.

Leading Guided Selling technology provider SMARTASSISTANT today announced the full lineup of keynote presentations and sessions for the 2nd annual Guided Selling Live! conference to be held on June 23 at the Monarch Rooftop in New York.

GSL16 offers a platform for international technology leaders and business stakeholders from industries including retail, manufacturing, telecommunications, banking, and insurance to share best practices, gain new insights and explore how digital advice helps businesses align with the expectations of the new digital shopper.

Choice overload, digital disruption, and the need for customer-centric services are just some of the hot button topics to be examined by visionaries including Social Theory Psychologist Barry Schwartz, whose TED talk about the Paradox of Choice has already garnered over 8M views.

In his keynote, Gabe Weiss, Digital CX Strategy Lead at SapientNitro, will highlight the results of an international study into the expectations of consumers in the digital era and their implications on customer experience strategies in modern business.

Other headliners include

  • Director of eMerchandising at West Marine, Janet Estes, on using Guided Selling solutions to create highly need based, customer-centric experiences

  • Newell Brand's Manager of Global E-Commerce UX, Christy Westfall, who will share her advice on implementing Guided Selling to transform the in-store shopping experience

We have learned so much at GSL and the opportunities are absolutely fascinating. Guided Selling is just very much aligned with our entire mission statement to guide shoppers towards products instead of pushing products to them. said Esti Barker, Creative Marketing Director at PishPoshBaby.


What's Planned for GSL16?

Building on the success of GSL15, this year's conference adopts the same interactive session format to give attendees unprecedented access to industry experts and influencers. Along with this interactive approach, attendees can connect with other innovators, entrepreneurs and businesses to:

- Discover methods of delivering need-based customer experiences that boost engagement

- Understand the Guided Selling format best suited to their business needs

- Learn how Guided Selling can be used to differentiate from competitors

To learn more about the conference head to Attendees who book their tickets before June 3rd will receive a 25% discount by including the code GSL2016 at the checkout.


About Guided Selling Live!

Guided Selling Live! is an annual conference organized by SMARTASSISTANT and the information resource The conference gathers professionals to discover and discuss the latest strategies in connecting with and empowering shoppers to make faster, better, and more informed decisions online and in-store.